CONSUMER BEAUTY BRAND - A

The Challenge
A beauty brand came to us with a breakthrough product, “Argan Smooth,” but no digital presence and no retail distribution. They had one shot—a limited test run in select Walgreens locations. To turn that test into something bigger, they needed visibility, engagement, and buzz. Fast.

The Solution
BMGA stepped in with a targeted social media strategy designed to create momentum where it mattered most. We optimized their profiles, developed scroll stopping visuals, and built a content plan centered around natural haired women, fostering community, culture, and conversation.

We identified a niche audience, introduced branded hashtags, and positioned “Argan Smooth” as more than just a product. It became part of a movement celebrating texture, identity, and confidence.

The Result
The social media campaign drove engagement, built brand loyalty, and most importantly, moved product. The strong performance during the Walgreens test phase led directly to nationwide distribution.

Benefits

Benefits One
Social Media Ad campaign created an aggressive
approach to getting in front of the target consumer.

Benefits Two
Social Media Ads created revenue without the benefit of
an e-commerce website, and successful launched new
products to the audience.

Benefits Three
Social Media Ads created revenue without the benefit of
an e-commerce website, and successful launched new
products to the audience.

A diversified approach to their marketing
produced tremendous results.

End Results:
• 12,000 E-Mail List
• 1,000% Facebook engagement increase
• Earned Nationwide store distribution from WALGREENS
• 51,137: Community Growth